Learn the way pet complement model Decide Peanut switched to ShipBob and onboarded seamlessly, saved 50% on success within the first month alone, and now ships internationally with ease.
Buyer Profile
Named after its founder’s rescue canine, Decide Peanut is a UK-based pet complement model devoted to bettering our furry associates’ well being, one microbiome at a time. Its conscientiously-sourced probiotic merchandise characteristic premium, pure elements designed to help your canine’s digestive well being and get rid of itchy ears and pores and skin for good. Decide Peanut additionally donates a portion of every buy to the Soi Canine Basis to help the rescue, medical therapy, and adoption of avenue pets in Thailand.
Key metrics
- £1.5M in income since 2023
- £1.50 per order saved on shipments from the UK to the EU
- 50% cost-savings on success throughout the first month alone of ShipBob
- 3x cheaper success since switching to ShipBob
About Decide Peanut
When Ilya Andre’s beloved rescue canine Peanut began having well being issues, he did what any good proprietor would do and began on the lookout for a treatment.
Ilya quickly found the world of pet dietary supplements and located that probiotics did the trick for Peanut. He quicky realized that, whereas there gave the impression to be lots of false claims and poorly-created merchandise on the market, there was additionally a rising demand for good, thoughtfully-sourced pet dietary supplements; and, entrepreneur that he was, he noticed the chance.
Because it first launched as a easy probiotic complement line, Decide Peanut has shipped over 1.5 million orders and expanded its product line to incorporate anti-itch merchandise and shampoos – all in simply two years.
We sat down with Ilya Andre, Founder and Director of Decide Peanut, to debate why the model switched to ShipBob, and the way it’s saved them cash whereas bettering their buyer expertise.
Ditching our previous 3PL after shock prices, damaged guarantees, and transport points
As informed to ShipBob by Ilya Andre, Founder and Director of Decide Peanut.
For the primary few months we have been in enterprise, we have been fulfilling orders ourselves. It was manageable at first however quickly we have been doing a thousand orders a month. The cons of holding success in-house – particularly, taking the money and time to rent workers, increase our warehousing area, and construct out extra refined operations – far outweighed the advantages. So, we began trying to find a fulfilment supplier that we might outsource to.
Earlier than ShipBob, we initially partnered with a UK-based 3PL, and it was a horrible expertise. I had by no means labored with a 3PL for DTC success earlier than, so I didn’t know precisely what I used to be stepping into, and the 3PL took full benefit of that. As soon as we began utilizing their service, we have been shocked by a ton of prices that the 3PL had by no means talked about in our preliminary negotiations with them. It labored out to be much more costly than anticipated – two or 3 times costlier. It was an enormous blow to our enterprise’s profitability.
The 3PL additionally went again on their guarantees to us. Previous to signing the contracts, they assured us that we’d be capable to use a particular service to ship orders; however after we onboarded, they informed me that transport by way of that service was inefficient for them, and that they’d be utilizing a very totally different one as a substitute.
The charges could have been higher for the 3PL, however the brand new service’s service was terrible for our enterprise. It brought on tons of points for our prospects, and the precise ticket administration of all these points turned an enormous slog for our customer support crew, taking on a lot of their time. Worse but, hardly any of these points have been getting resolved – the 3PL would chalk it as much as the service, so we’d need to file a declare with the service (which might by no means go anyplace, in my expertise). Perhaps one out of ten tickets would really get addressed.
We ended up with an enormous backlog of transport issues to repair, and it began actually impacting our prospects. They would depart evaluations praising the product, however expressing dissatisfaction with the supply expertise. That’s once I knew I needed to discover one other success supplier – our previous 3PL was hurting our enterprise, and we would have liked a associate that may assist it thrive.
Onboarding to ShipBob seamlessly
Onboarding with ShipBob was extremely clean, and the ShipBob dashboard was tremendous straightforward to undertake, too. I like that it’s easy – easy sufficient for just about anyone to have the ability to hop in and work out. As a result of it’s so intuitive to navigate, we’re in a position to prepare folks to make use of it in a short time, and the analytics and information it shows are fairly complete.
“As quickly as ShipBob bought ahold of our stock (after our previous 3PL held our stock hostage for an enormous cancellation payment), all our inventory was moved and orders have been getting fulfilled in actually two days. It was superb how every part was processed so rapidly! Any kinks have been eradicated nearly immediately, and no issues endured. Switching to ShipBob has been so significantly better for our enterprise.”
Ilya Andre, Founder and Director of Decide Peanut
Saving 50% on success in only one month with ShipBob’s clear pricing and partnership community
ShipBob’s pricing has been so significantly better than our earlier associate’s; after switching to ShipBob, we halved our fulfilment prices in only one month. On prime of that, every part else has improved – buyer satisfaction with transport has elevated considerably, and there are not any points with supply. It’s not even a consideration for us anymore. ShipBob’s order accuracy and their skill to barter with carriers on our behalf has saved us a lot time.
“Once we ran the numbers, on paper, our previous 3PL and ShipBob got here out about even when it comes to pricing. However our earlier 3PL sprang all these further little prices and costs on us, and so they ended up being far costlier. ShipBob, alternatively, gave us clear pricing, and our invoices have been very true to their preliminary quotes. Value-wise, we saved 50% in our first month alone with ShipBob.”
Ilya Andre, Founder and Director of Decide Peanut
We’re additionally saving some huge cash on worldwide shipments because of ShipBob’s partnership community throughout the broader ecosystem.
We ship to lots of prospects throughout the EU, which suggests our enterprise wants an Import One Cease Store (IOSS) quantity with a view to streamline our VAT reporting and cost. Our previous 3PL initially stated that we might use their IOSS quantity for the aim of effectivity, however then they shocked us by charging an additional £1.50 per order to do it. That’s about 25% of the price of a few of our fulfilment, and throughout lots of of shipments, it provides up fast!
Our expertise with ShipBob was utterly totally different. ShipBob instantly put us in contact with their associate Avask, which serves as our VAT compliance knowledgeable. We have been in a position to arrange an IOSS inside two weeks, and we’ve been transport to the EU cost-effectively ever since.
Reaching tireless help that solves points quick
All of the help we’ve obtained from ShipBob has been so quick, so environment friendly, and so private. There’s a degree of care that we don’t see with suppliers and different service companions we work with that we get from ShipBob, with detailed effort at all times being put into fixing any issues that come up.
For instance, we had a quick concern with EU prospects having to pay customs duties regardless that we’re on IOSS, and we couldn’t work out what was responsible for it as a result of every part was going by way of advantageous on our finish. Our account supervisor jumped proper on it and labored tirelessly to determine it out, and was in a position to clear up the issue. ShipBob’s help crew isn’t solely attentive, but in addition extraordinarily persistent, and I don’t suppose we’ve had a single downside that’s not been addressed nearly instantly.
What’s subsequent for Decide Peanut
With ShipBob dealing with our success seamlessly, we’ve got extra time to deal with different priorities that may assist us scale our enterprise, like product improvement. We’ve bought a number of new merchandise deliberate, and we’re excited to launch these and bundle them with our different merchandise for a fair higher worth. Ultimately, we need to create extra merchandise that assist with extra area of interest issues for pets, and increase our enterprise that approach.
We’re scaling as quick as we are able to within the UK, however one other space of focus is scaling the identical provides the world over. Proper now, we’re testing totally different worldwide markets to see that are greatest for us and placing collectively a plan to develop globally, in addition to engaged on getting inventory into ShipBob’s success middle within the EU. There’s an enormous market in Europe and we’ve already discovered that fairly a number of international locations are worthwhile over time, so we’d like to proceed to lean into these alternatives – and for ShipBob to assist us do it!
Our objective is to scale to £1M a month in income by the top of the yr. It’s a giant objective – particularly contemplating we donate a portion of every order’s income to animal charities and shelters – however with the best companions and the best priorities, something’s attainable for us.
Decide Peanut’s crew at ShipBob
Matt Eager
Matt is the Account Government who helped Decide Peanut get began with ShipBob.
Sergio Estevez
Sergio is the Implementation Supervisor who onboarded Decide Peanut to ShipBob.
Kathryn Mileham
Kathryn is the Service provider Success Supervisor at ShipBob who helps Decide Peanut.
Get began with ShipBob
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