Find out how the unisex perfume model, P.F. Candle Co., was in a position to create higher buyer experiences and scale back prices with ShipBob as their dependable and supportive achievement accomplice.
Buyer Profile
Operated by a wife-and-husband staff Kristen Pumphrey and Thomas Neuberger, P.F. Candle Co. is a unisex candle and perfume model that’s devoted to elevating the house house at an accessible worth level. P.F. Candle Co.’s merchandise are made in-house at their studio in Los Angeles, California.
Key metrics
- 2 ShipBob achievement facilities
- 3 brick-and-mortar P.F. Candle Co. shops
- 5 gross sales channels
- 4.96 ecomm CSAT rating
- 6+ retail partnerships
- 14 nations with wholesale P.F. Candle Co. stockists
- 5 days in transit saved through the use of ShipBob’s Stock Placement Program
About P.F. Candle Co.
P.F. Candle Co. founder, Kristen Pumphrey, started promoting candles on the craft honest circuit in Austin, TX in 2008 after she recognized an absence of male-focused and unisex fragrances available on the market. The model later moved their studio to Los Angeles, CA in 2011.
With distinctive scents like Patchouli Sweetgrass and Wild Herb Tonic, P.F Candle Co. turned the antithesis of mainstream candle firms of the time. The model needed to create merchandise for everyone and each residence, and prioritize fragrances that aren’t overpowering, however change into part of the house’s design and environment.
In 2013, the model secured a partnership with West Elm, which led to huge development. Now, clients can discover P.F. Candle Co. at retailers like City Outfitters and Grove Collaborative. Along with the B2B market, P.F. Candle Co. prioritizes their DTC enterprise. After fulfilling their very own orders, they determined to outsource achievement to an knowledgeable achievement supplier that would meet wants and scale with them.
Find out how partnering with ShipBob for order achievement has helped P.F. Candle Co. scale back prices, enhance their buyer expertise, and keep true to their model ethos.
Discovering a achievement accomplice that aligned with our priorities after working with a 3PL that fell brief on expectations
As informed to ShipBob by Lizzie Vance, Gross sales Director at P.F. Candle Co.
P.F. Candle Co. is independently owned and operated by our house owners. As we’ve grown, we’ve maintained a DIY ethos which has utilized to each a part of the enterprise, together with our order achievement.
Up till 2020, we fulfilled orders ourselves from our studio that was half workplace and half manufacturing, stock, achievement, and storage. As a result of every thing was below one roof, it actually restricted our capability to develop manufacturing traces and different elements of our enterprise.
However the linchpin for us outsourcing achievement was the COVID-19 pandemic. Our gross sales had grown loads as a result of folks have been at residence having fun with candles and residential perfume. That 12 months was an enormous inflection level for us, and we finally determined it was time to outsource the achievement. Working with a accomplice would give us extra space again in our warehouse for manufacturing and permit us to scale extra seamlessly.
At first, we labored with a 3PL primarily based in Los Angeles. We’re grateful for our time with them as a result of they helped us hold our enterprise going throughout the pandemic. However as we continued our relationship with them, we turned extra conscious of what our wants and expectations have been for a achievement accomplice. Ultimately our requirements turned elevated to a degree they couldn’t meet, and we outgrew that partnership.
In 2022 I started vetting new achievement suppliers. After talking with a number of firms, we decided ShipBob was the perfect match for us as a result of every thing was introduced so seamlessly. ShipBob was precisely what we would have liked. It was very obvious that effectivity and transparency are core functionalities on the firm.
“We would have liked a accomplice who would be capable to tackle the achievement facet of the enterprise and scale it, whereas actually being a accomplice and speaking with us. That’s been the case the complete time we’ve been working with ShipBob. Success is so close to and pricey to our hearts as a result of we did it for therefore lengthy, and we’re very happy with how ShipBob has been dealing with it for us.”
Lizzie Vance, Gross sales Director at P.F. Candle Co.
Rising conversions with customizable reward choices at checkout and making certain high quality achievement for a nice unboxing with ShipBob
Earlier than we outsourced achievement, all of our merchandise have been hand-picked and packed by our staff in our studio. We included handwritten thanks notes and supplied reward wrapping with dried floral bouquets, which have been a very particular contact to our orders. When you concentrate on scaling, issues like that aren’t environment friendly. It was taking us too lengthy to get orders out of the door.
Earlier than ShipBob after we first outsourced achievement, we went from providing a singular unboxing expertise to not having gifting choices accessible in any respect. Candles are extremely giftable, so folks like having the ability to ship a present and add a private component to it.
So many shoppers requested us for gifting choices. Since then, we’ve added reward notes by means of ShipBob’s Customization Suite. After clients noticed that they had the flexibility so as to add a present observe at checkout, our web site conversions elevated.
However there are much less thrilling however very sensible elements of customization that ShipBob additionally helps with. As a house perfume model, a lot of our merchandise are fabricated from glass and the vessels are breakable and heavy. That makes delivery and logistics a bit extra difficult than throwing a product in a polybag and sending it out.
By ShipBob’s expertise, we’re in a position to customise how we wish them to pack and ship our candles versus our incense versus an order that has each. Establishing these parameters lets them automate packaging choice and helps us persistently ship candles which are undamaged in response to our requirements.
I’ve gotten the chance to go to ShipBob’s Moreno Valley, California achievement middle twice now. The primary time was spectacular, however the second time I visited a couple of years later I used to be blown away. There have been new automation updates that improved effectivity, developments to the tech that drives operations, and logistics updates to make sure accuracy all through the achievement course of. Watching ShipBob staff members pack our orders gave me a lot confidence that the instruments getting used for personalisation within the dashboard are actually translated into real-life packing and achievement.
Evolving our enterprise and streamlining operations, enabled by ShipBob’s foolproof answer
Partnering with ShipBob has afforded us many advantages.
At the start, outsourcing achievement allowed us to revamp the structure and performance of our warehouse. As a result of we manufacture our merchandise in-house, it’s essential we guarantee that each sq. inch of our warehouse is getting used effectively. Outsourcing our achievement to ShipBob meant we have been in a position to transfer our completed stock out of that space, which gave us extra bodily house to evolve our product line.
For instance, as a result of achievement moved out-of-house, worthwhile manufacturing house was made accessible in order that we may develop and produce a Hand & Physique Wash line. With out a devoted house for this manufacturing, we wouldn’t have been in a position to deliver the road to life!
“The benefit of how ShipBob features permits us to maneuver our minds away from the operational facet of issues. Their easy-to-use expertise permits us to effortlessly use the platform so we will give attention to gross sales technique. Plus, ShipBob helps us ship an impeccable buyer expertise because of their Customization Suite and fast delivery from their strategically positioned achievement facilities.”
Lizzie Vance, Gross sales Director at P.F. Candle Co.
As a result of we manufacture our merchandise in-house and work throughout a number of branches, we make the most of an ERP platform to trace supplies, stock, and gross sales orders. This will complicate our connection from the ERP to Shopify and past.
Nonetheless, as soon as every thing flows into the ShipBob dashboard, the issues soften away. Utilizing the ShipBob dashboard is simple and intuitive. When we have now new staff members be part of, coaching is tremendous fast and clear. There’s no studying curve to utilizing ShipBob. When you get accustomed to the instruments throughout the dashboard, there are not any limitations or pointless issues.
“I don’t need to diminish the expertise by calling it dummy-proof, however the ShipBob platform actually is that easy to make use of. It permits us to get to work with out having to achieve out for assist or overthink one thing that’s accessible to us.”
Lizzie Vance, Gross sales Director at P.F. Candle Co.
Attaining “Amazon quick” delivery speeds and lowering prices with ShipBob’s Stock Placement Program
Shifting to ShipBob’s Stock Placement Program (IPP) and having them handle multi-location stock course of for us has been big.
As a self-funded firm, driving profitability is a prime precedence. We couldn’t deny the numbers that have been being introduced to us about IPP. The associated fee financial savings, the discount in transit time, the advance to the shopper expertise – it was too good to cross up.
So forward of the 2023 vacation season we onboarded with IPP and added a brand new achievement middle to the combo for a bi-coastal footprint that ShipBob helps us replenish. It’s solely been a profitable endeavor since then.
“Earlier than IPP, we have been solely delivery from California. That meant a buyer in New York had a transit time of seven days. Now that we’re delivery from the Northeast with IPP, we’re seeing simply 2 to three days in transit. And that hardly ever even will increase throughout the holidays.”
Lizzie Vance, Gross sales Director at P.F. Candle Co.
In a world the place unbiased companies are having to compete towards ecommerce behemoths like Amazon, having the ability to supply aggressive delivery charges and really fast delivery instances with ShipBob permits us to be on the identical enjoying discipline, moderately than some outlier struggling for buyer consideration.
We’ve had clients attain out with shock that their order has arrived so shortly. I bear in mind somebody saying, ‘Wow, that was Amazon-fast,’ which I’ll take as a praise.
On prime of price financial savings and quick delivery, we’ve been in a position to take a extra hands-off strategy to achievement and stock distribution. We don’t must be tremendous concerned within the day-to-day particulars and coordination, which may be very useful for our staff.
“IPP works overwhelmingly effectively. It’s environment friendly, seamless, and tremendous automated. While you mix that with the quick, private buyer assist ShipBob gives us with, it permits us to have full confidence that issues are operating effectively.”
Lizzie Vance, Gross sales Director at P.F. Candle Co.
Feeling prioritized as a buyer from a accomplice that cares about our merchandise, development, and profitability
The customer support and communication we’ve acquired from ShipBob has been actually wonderful. We benefit from the partnership we have now with ShipBob and so they actually appear to prioritize P.F. Candle Co. as a buyer. If there are any hitches, our Service provider Success Supervisor, Andrew, is at all times on prime of it. He works so urgently, and we at all times really feel like he retains us prime of thoughts.
“As an unbiased, self-funded enterprise, fluctuations available in the market could make turning a revenue actually tight. We work very onerous to develop our gross sales, however not each interval sees main development, particularly now as clients are watching their {dollars}.
ShipBob at all times helps us and lets us know that they’re right here to scale with us throughout the instances of explosive development, and on the identical time, they assist us and share varied alternatives for lowering prices.”
Lizzie Vance, Gross sales Director at P.F. Candle Co.
For instance, they continued to encourage us to hitch IPP after we felt hesitant about onboarding a brand new course of and finally satisfied us to commit in order that we may transfer our product nearer to our clients and guarantee we improved the shopper expertise whereas saving money and time.
Whereas some manufacturers have been seeing super development 12 months over 12 months, that’s not at all times going to be the case. We’re glad to have ShipBob as a accomplice that’s with us throughout the good and the unhealthy. That has been actually essential to us.
What’s subsequent for P.F. Candle Co.
We have been excited to initially accomplice with ShipBob years in the past utilizing vendor Phrases of Service that have been and nonetheless are clear and aggressive, and as our partnership has developed we’re now transferring to a long-term partnership with phrases which are particular to our model and supply a mutually useful relationship that I’m wanting ahead to.
We’ve got some thrilling vacation launches and collaborations developing. We’ve beefed up our improvement calendar for the tip of the 12 months, so I’m sitting on the sting of my seat ready for these merchandise to come back to life. I do know our manufacturing warehouse goes to scent superb!
Plus, partnering with ShipBob frees up my time, which permits me to work on extra strategic tasks, like probably opening extra brick-and-mortar P.F. Candle Co. shops.
P.F. Candle Co.’s staff at ShipBob
Cole Schubert
Cole is the Account Government who helped P.F. Candle Co. get began with ShipBob.
Andrew Costello
Andrew is the Service provider Success Supervisor who helps P.F. Candle Co.
Anthony Watson
Anthony is the Vice President, Strategic Tasks at ShipBob, and serves because the Government Sponsor for P.F. Candle Co.
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