United® Actual Property introduced a collection of program launches and new initiatives at its latest nationwide convention, Elevate 2025held in Arlington, Texas March 19-22.
United’s affiliated professionals from throughout the nation, {industry} leaders and consultants gathered on the occasion, which featured networking, awards and recognition, skilled panels of elite brokers, skilled improvement workshops and keynote audio system, Jared James, Coach Micheal Burt and John Israel, “Mr. Thank You,” the corporate shared.
United Actual Property made the next key bulletins on the occasion:
- Proprietary Resi-Funding Curriculum: United will introduce a brand new 12-course curriculum designed to equip brokers with abilities to achieve actual property funding. This system, which incorporates mentorship, can be provided freed from cost to associates—a brand new revenue alternative that might usually value brokers hundreds monthly for teaching elsewhere. The course can be obtainable nationwide beginning June 30.
- Bullseye Market: United has launched Bullseye Market, a novel single entry level that leverages United’s measurement and buying energy to offer pre-negotiated, low-cost vendor partnerships for associates. The Market helps brokers’ and brokers’ holistic wants for a profitable enterprise and a well-rounded work-life steadiness. To start out, United has launched discounted Zillow Showcase listings, high-definition images and 3D excursions, an car refinance program, DocuSign and well being membership memberships. Extra choices are slated to be added in 2025.
- Monetary Wellness Program Milestone: In 2024, because of United’s flat-fee mannequin, associates retained over $150 million extra of their hard-earned fee than brokers at conventional brokerages. Since launching in July final 12 months, United’s Monetary Wellness Programwhich incorporates the Dave Ramsey Sensible Greenback program, has achieved $4.3 million in debt eradicated and new financial savings for members. As well as, United’s wealth planning fiduciary companion helps brokers meet and exceed retirement targets. One participant not too long ago discovered they’re now capable of retire 4 years sooner than anticipated.
- LeadBoost Enlargement: United’s Leadboost lead technology platform has delivered 32 million advertising and marketing impressions and 23,000 referral-free results in brokers prior to now 12 months. The corporate is now launching further specialised lead packages, a Luxurious Advertising Leads Program and a Video Advertising Leads Program, all designed to exactly goal consumers and sellers. The leads move to the brokers’ Bullseye CRM, streamlining lead conversion from preliminary contact to transaction completion.
Dan Duffy, CEO of United Actual Property, emphasised the significance of steady innovation:
“Our {industry} is at an inflection level the place outdoors forces are trying to switch us. Billions of {dollars} are being invested to seize the full addressable market. If we pause or accept the established order, we danger dropping our skill to meet our highest and finest use to brokers and, ultimately, lose relevance and turn into extinct. At United, we’ll by no means settle for the established order. Our brokers deserve higher, and we’ll proceed to innovate to allow them to thrive.”
Regardless of 2024 being some of the difficult actual property markets in a long time, United’s agent transaction depend grew 13%, the corporate famous.
Rick Haase, president of United Actual Property, shared his optimism for the long run:
“I’ve by no means seen a market that didn’t have sufficient enterprise for well-prepared and supported brokers and brokers. Bullseye Market will present a brand new layer of help, addressing the holistic wants of brokers and serving to them succeed each professionally and personally,” he mentioned.
Below its industry-leading flat-fee compensation mannequin, United Actual Property returns the very best share of gross commissions (GCI) to brokers amongst nationwide brokerages, as revealed by Mike DelPrete’s report on agent compensation at prime U.S. brokerages.
For extra data, go to JoinUnitedRealEstate.com.
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